7.27.2012

A Step into the Future with Responsive Web Design

The design of your website should reflect how your visitors see it. It should help them navigate the site easily, and look great- whatever device they’re using. It’s worth thinking about how your brand adapts in these different circumstances. The best way to see what responsive web design does is to try it out for yourself! View a responsive website on your computer browser, and other web enabled devices- iphone, android, ipad, tablets, netbooks- to see how the website adapts to these various devices. The list of web-enabled devices is growing all the time and with 30% of web users viewing on these devices- it is important to make sure your website gives the best user experience no matter where it is being viewed.

When you view a responsive website and change the size of your browser, you’ll notice columns collapsing into single paragraphs or breaking into columns. Images will reduce in size and thumbnails will adjust themselves to comfortably fill a new screen size. This is taking you from desktop viewing to devices with different screen sizes. Interacting with a website on a smaller screen or with a touch device is a different experience. For example, it’s easy to scroll vertically on a smartphone because people typically use one hand. So we adapt the layout to reflect this.

Reasons CAM recommends responsive web design:

1) People’s browsing habits: The way people access the web has evolved over the last few years so your website needs to function well in different screen sizes. A viewer may access the web on a number of different devices in one day, and you want to make sure you are providing them with the best user experience no matter where they are accessing your website.

2) Website Content: The content of your website is the main reason people browse your site. By adjusting the layout to the screen size your web visitor are using- you are making your website more accessible and easier for them to take in and navigate through.

3) Company Branding and Design: The design of your website should reflect how your visitors see it. It should be easy for them to navigate and look great no matter what device they are viewing it from. It is important that your company brand adapts in these different circumstances.

4) Save you $$: Developing a responsive website based on your users’ needs is a cost effective way to optimize your site for evolving web browsing devices.

Check out our latest responsive website for Reed’s Landing Corporation- www.ReedsLandingva.com and see for yourself what responsive web design is all about!